Re-Engineering Assessment Practices in Scottish Higher Education

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Redesigns > University of Strathclyde Redesigns > Marketing

Strathclyde Business School: Department of Marketing 

The Department of Marketing at SU redesigned the 1st year Principles of Marketing, which enrolls over 500 students, to improve the learning experience by providing greater interaction in lectures and focused opportunities for self assessment and collaborative learning utilising a number of technologies. The course redesign included the introduction of regular online testing and improved feedback mechanisms for staff and students. It is anticipated that these changes will results in considerable reductions in staff workload. The results of the completed redesign can be found by following the links below:

At a Glance

Department:	Department of Marketing
Class/Course:	Principles of Marketing
Students:	500
Technology:	Online multiple choice question tests, electronic feedback form, feedback data bank
Assessment Activities:	Regular online tasks to improve student engagement, multiple opportunities for self-testing and improved tutor feedback.
Efficiencies:	Staff workload increased during test implementation but reductions anticipated in future years.
Learning Gains:	No reported gains in exam performance or essay, but 9% increase in mean class performance in summative multiple choice question tests. "The feedback given was in depth and informative. I found that I could use it to improve on the following assignments and for other classes." Student comment

Prelimnary Findings

• Phase I Case Study (August 2006)

Principles in Practice

• Principles in Practice (June 2007)

Summary Report

• Summary Report (June 2007)

Evaluation Report

• Evaluation Report (June 2007)

Staff Involved

• Mrs Mercedes Douglas [mercedes.douglas 'at' strath.ac.uk]
• Dr Michael Harker [michael.harker 'at' strath.ac.uk]
• Mr Martin Smith [ms 'at' strath.ac.uk]
• Prof Alan Wilson [alan.wilson 'at' strath.ac.uk]

Publications

• Douglas, M.F., (2007). Enhancing Student Learning using On-Line Submission and Feedback to Improve First Year Learning Experience. Paper to be presented at BMAF Annual Conference, Birmingham, May 02-04, 2007. Available here

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Department of Marketing participate in SU Learning Enhancement Network REAP Event 25th April 2006 Presentation by Mercedes Douglas, SU Dept of Marketing

 

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